Innovations launches Balance Wellness Club website
Innovations_Digital has completed the website project (go to the Balance site) for the new, talk-of-the-town spa and wellness centre in Dubai – Balance Club. The Balance Wellness Centre offers 360° well being programs based on lifestyle guidance, balancing internal rhythms and overall fitness using therapies drawn from ancient wisdom and modern science. Balance is located in the Oasis Centre Mall on Shk Zayed Road in Dubai. Balance is part of the Landmark Group – one of the largest companies in the country.
Innovations also worked on developing the identity for Balance, and works with the new-age spa on their Search solutions – providing Search Engine based marketing initiatives. The agency worked closely with the Balance marketing team to design and develop the fresh, clean look of the website. The aim was to keep a holistic, fresh and clean look, and to provide information which was easy to understand and navigate through. The site is developed using a bespoke Content Management System.
Innovations worked on the pre-launch campaign, with a series of super large billboards at the Oasis Centre Mall. The Balance Wellness Centre is located next to the hip new ayurvedic-based restaurant – the Balance Café. Innovations worked on the logo, the menus (built around five ayurvedic body types called “doshas”) and communications material for both the café and the spa and wellness centres.
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Tagged ayurvedic food, ayurvedic spa dubai, balance cafe, balance club, balance wellness centre, digital agency Dubai, interactive agency dubai, online agency dubai, spa dubai, website design, yoga dubai
