We are a digital focused agency that aims to innovate, inspire and energize brand conversations, engagements and experiences in online, mobile, outdoor, Search and Social Media. Today, Innovations_Digital is an integrated within UM – one of the leading global media agencies, where Innovations helps deliver end-to-end communications solutions in digital media.
We were born digital. Unlike many large agencies who are busy today trying to absorb digital into their service spectrum (and probably making a hash of it), we were always ‘digital’ from the word go. Way back in 2005.
But just because we are focused on digital, does not mean we’re not ‘analog’ friendly – we do it all. From brand identity development down to print and broadcast, advocacy and PR, and media planning and strategy with our partner agencies.
We are located in Dubai, but work across the region in the Middle East via several satellite offices and group agency relationships. In the region, we are part of MCN – the largest advertising and marketing communications agency network in the Middle East. Globally, we are part of McCann Worldgroup and the Interpublic Group of Companies (IPG).
While we have a strong team here in Dubai, our model is based on a unique concept called ‘smartsourcing’ – where we either work with our internationally aligned design and development partnerships, or find and resource some of the best talent and development/delivery facilities globally. Either way, we are able to find leading edge, world standard digital solutions for our clients.