10 Mistakes Brands make on Facebook in the Middle East
Brands are increasingly present on Facebook today, but a lot of them are getting it all wrong. It’s no surprise that there is only one real brand page in the current Facebook top pages across the world. Coca Cola at No 16 is the only Facebook brand page in the Top 20. Unless you count Eminem (No 3), Rihanna (No 5), Cristiano Ronaldo (No 12) and Lady Gaga (No 6) as brands – which they are, but not in a way we know brands.
Disney, Starbucks, Red Bull, FC Barcelona, Oreo and FC Madrid are the only other brands in the Top 50! Today, brands need to understand how to get their Facebook engagement right. At Innovations_Digital we work closely with our client’s brands to help them with their Facebook presence. Here’s our take on what to avoid as a brand on Facebook…
The best Christmas tech gimmick of the year: Google’s “Let it Snow” Search
Tech companies great and small always have a gimmick or two up their sleeve, and Google has been known for their screen adaptations and their playful renderings of their logo on the main Search page. But this year’s “Let It Snow” frosting of the search result page takes the icing on the cake.
Just do a search for “let it snow” and watch the flakes fall across your screen until the search result window gets completely ‘snowed’ over and the blue ‘Search’ button at the top becomes ‘Defrost’. What’s even cooler is that once your screen gets completely fogged up you can also draw on the Google search results page like a finger on a window. Continue reading →
Social Media in 2011: The Trends of Social Sharing
AddThis, one of our favorite social sharing enablers has published a neat infographic on what happened in 2011 on Social. To view the entire infographic, simply click the image above or this link here.
Facebook makes up 52.1% of sharing on the web
Twitter makes up 13.5% of sharing and grows 576.9%
Tumblr sharing grows by 1299.5% and is accelerating
Address Bar sharing creates 1600% viral lift!
Digg and Myspace both continue to decline by almost 50%
Chrome has surpassed Firefox in Global Browser Market Share (Read our story)
Sharing via mobile devices has grown by over 6 times from 2010
iPad users now share more than iPhone users
The top shared events were: Osama Bin Laden being Killed, the Royal Wedding in UK, the US East Coast Earthquake and the passing away of Steve Jobs.
5 Ways to use the Power of Social Media
You can have a thousand friends on Facebook, and 10,000 Likes, but what do they mean? If you’re running a social media campaign for your brand, how do you convert “Likes” to sales, friends to customers? The whole idea behind setting up a successful brand page on Facebook, and of course getting ‘Likes’ is to truly engage with your best fans – your loyal followers, your brand believers. If you are able to identify – and cultivate – people out there who are genuinely interested in your products or services, they will in some way or another tell others about it. And, eventually, with the trickle down, and with friends trusting friends etc – your following increases – and your chances of selling and moving product gets better.
10 Reasons why Google Chrome is beating the competition
Google has finally overtaken Firefox in the race for market shares. The news that broke a couple of days ago still has some detractors. But Statscounter tells us that by a mere 0.46% Chrome has indeed finally beaten Firefox. And for the detractors, if you were to create extrapolations, there is a slow decline in Firefox’s market share while Chrome climbs rapidly.
Source: Top 5 Browsers from Nov 2010 to Nov 2011 by StatCounter
While we can’t comment on market shares we can tell you why we made the shift from Firefox, the champion of open standards to Chrome, who did it one better. Here is the rundown on 10 things that make Chrome our browser of choice.
Why brands fail on Social Networks: Notworking on Social Networking
According to the social media analysts socialbakers, only 5% of queries posted by consumers on social networks are answered by brands! Forget being proactive, most brands are not even reactive – they are absolutely ignorant of what’s out there on social. What then is the point of having a facebook page if you’re not going to respond anyway? While the numbers keep growing both globally, and here in the UAE and the region, it kind of seems pointless from a brand perspective if there is no dialog. That’s not using the power of digital marketing the way it’s meant to be.
